Pepsi is owned by PepsiCo, a multinational food and beverage company that resulted from the merger of Pepsi-Cola and Frito-Lay in 1965. PepsiCo is among the largest companies in the food and beverage industry globally. It possesses an extensive product range that extends beyond the Pepsi brand.
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The assortment includes an array of carbonated soft drinks, fruit juices, snacks, and various other food and beverage items. Some of the prominent brands that operate under the umbrella of PepsiCo encompass Mountain Dew, Lay’s, Gatorade, Tropicana, Quaker Oats, and numerous others. Every individual who holds shares in PepsiCo possesses ownership in the entirety of the company, along with all the brands that fall within the scope of PepsiCo’s portfolio. This encompasses the iconic Pepsi brand itself.
Individual Shareholders of Pepsi
The legitimate owners of Pepsi are individuals who hold shares in PepsiCo, the parent company overseeing the Pepsi brand. However, it’s important to acknowledge that individual shareholders possess a relatively small proportion of the total outstanding shares in PepsiCo. Collectively, all individual shareholders of PepsiCo own less than 0.6% of the company’s overall outstanding shares. This distribution implies that no single individual commands a substantial percentage of the company’s outstanding shares.
Top Shareholders of Pepsi
Ownership: 9.04% Value: $23.77 billion Vanguard Group, a prominent investment management firm founded in 1975, is headquartered in Malvern, Pennsylvania, USA. Known for its client-owned structure, Vanguard specializes in low-cost index mutual funds and exchange-traded funds (ETFs). It offers a diverse range of investment products and services, including equity funds, bond funds, money market funds, target-date funds, and retirement accounts. Vanguard’s commitment to passive investing and cost-efficiency has garnered a loyal clientele over the years.
Ownership: 4.98% Value: $13.09 billion BlackRock, established in 1988, is the world’s largest asset management company based in New York City, USA. It excels in investment management, risk management, and advisory services. Offering a variety of investment products like mutual funds, ETFs, hedge funds, and alternative investments, BlackRock is renowned for its expertise in both active and passive investment strategies. It serves institutional clients, corporations, and individual investors, while also providing investment technology and risk management solutions.
State Street Corporation:
Ownership: 4.33% Value: $11.38 billion State Street Corporation, one of the oldest financial institutions in the US, was founded in 1792. Headquartered in Boston, Massachusetts, it offers investment management, servicing, and trading services to institutional investors. Serving as a custodian bank, State Street provides custody and safekeeping services for institutional clients’ assets, including asset managers, pension funds, and insurance companies. State Street also provides investment management services and offers ETFs and other investment funds.
Geode Capital Management:
Ownership: 1.86% Value: $4.89 billion Based in Boston, Massachusetts, Geode Capital Management is an investment management firm established in 2001 and is a subsidiary of Fidelity Investments. Specializing in managing index-based strategies, Geode serves as the investment advisor to Fidelity’s index mutual funds. Geode employs quantitative methods and analytics to construct and manage portfolios that mirror specific market indices. The firm caters to institutional investors, pension funds, and individuals through Fidelity’s mutual funds.
Pepsi Brand History and Value:
The Pepsi brand’s origins trace back to the late 19th century when Caleb Bradham, a pharmacist from New Bern, North Carolina, concocted a carbonated beverage named “Brad’s Drink” in 1893. Recognizing its potential, he rebranded it as “Pepsi-Cola” in 1898, incorporating pepsin and kola nuts into the formula. The Pepsi-Cola Company was established in 1902 to commercialize the drink. While it started gaining traction locally, it expanded nationally by establishing bottling franchises.
However, financial challenges emerged during the Great Depression, and Pepsi-Cola filed for bankruptcy in 1931. Ownership shifted, and eventually, Charles Guth, the President of Loft Inc., a candy manufacturer, acquired it.
Post-World War II, the “Pepsi Generation” marketing campaign targeted younger consumers through catchy slogans and iconic advertisements. The “Cola Wars” rivalry with Coca-Cola intensified in the 1970s and 1980s, bolstered by the “Pepsi Challenge” taste tests that positioned Pepsi as the preferred cola.
In 1965, Pepsi-Cola merged with Frito-Lay, a snack food company, to form PepsiCo. This merger expanded its product portfolio, leading to innovations like Diet Pepsi in 1964, Pepsi Max in 1993, and the acquisition of Tropicana in 1998. PepsiCo’s global footprint expanded through partnerships, local acquisitions, and region-specific marketing.
Recent years have seen PepsiCo introduce healthier options like Pepsi Zero Sugar and various flavored variants. Sustainability initiatives, including plastic waste reduction, are integral to PepsiCo’s strategy.
PepsiCo’s Net Worth:
The worth of the Pepsi brand is just one factor contributing to PepsiCo’s net worth, which is a cumulative reflection of its diverse brand portfolio. While the Pepsi brand itself is valued at approximately $20 billion, PepsiCo’s overall net worth, as of May 2023, stands at $263.91 billion. It’s noteworthy that PepsiCo’s net worth reflects its financial robustness, market capitalization, and the combined value of its expansive brand portfolio.
Ownership of Pepsi pertains to shareholders of PepsiCo, especially institutional investors. Vanguard, BlackRock, State Street Corporation, and Geode Capital Management are prominent institutional shareholders. Pepsi’s rich history, recognition, and customer loyalty have significantly contributed to PepsiCo’s robust net worth. The brand continues to captivate consumers globally with offerings like Pepsi Zero Sugar and Pepsi Max, solidifying its position as a leader in the beverage industry.